Chief Marketer
we've got a lot to talk about
October 30, 2022

Hiring a diverse workforce “just makes good business sense,” said JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, speaking at a panel discussion on inclusive hiring practices at Amazon’s unBoxed conference this week.

“Diverse and inclusive organizations outperform their competitors,” he added, offering up several compelling internal research stats, like the following: 70 percent of brands that are thoughtful about inclusion tend to capture new and different markets every day; 35 percent see greater profitability, particularly when their executive leadership teams are diverse; and 83 percent see more innovation driven by employees.

But incorporating—and, more importantly—activating on diversity within organizations is another story. “It's not enough to have diversity anymore. It’s really about how you are activating that diversity, how you're including them in the process, how you're helping them to make smarter, better decisions for your customers, for your organizations, for your brands.” Read how organizations can embrace this concept of “diversity by design,” the importance of structural inclusion and how Korn Ferry is nurturing talent internally through executive coaching, and externally through societal impact programs.

On the innovation front, Bombay Sapphire has tapped filmmaker Baz Luhrmann as creative director and star of its new global campaign “Saw This, Made This,” which invites consumers to view the world through a creative lens, capture what inspires them and then share their own works of art on social media. We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission, leverages local bartenders to help spread the word and how the company plans to illuminate the initiative’s best work.

Lastly, check out how some consumer brands are crafting spooky metaverse activations this Halloween, from Cheetos’ Chesterville to Urban Decay’s Cryptoween to Hot Topic’s gamified collection drop.

Until next week,

Kaylee Hultgren
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at [email protected] or call (203) 899-8494.

Looking for a partner, technology provider or supplier? The search is over. Check out the marketer's #1 choice in partner resources, the Marketing Resource Directory, and find your next solution provider today.
This newsletter is brought to you by:

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack's Capabilities

The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
Read More

How Unilever Is Investing in Innovation Across Its Media Plan

How the CPG brand is allocating media investment to support innovation.
Read More

10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Read More

Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects

Part two of our conversation with iHeartMedia and State Farm execs, where they delve into the challenges each brand has faced while building and marketing a metaverse activation.
Read More

10 Ways to Ensure Influencer Events Impact the Bottom Line

Ten tips for creating a killer influencer event.
Read More

Facebook   Twitter   LinkedIn

read more about
Cannes Lions: Five Activation-Rich Experiences
Brands on Fire: FreshDirect
Gartner: Martech's Capabilities Are Untapped
Preparing for the Cookiepocalypse
Succeeding in a Privacy-First World
Marketers on Fire in 2022