Apparel brand Stitch Fix launched in 2011, bringing a digital approach to the shop-by-stylist method. But much has changed since its debut, including massive growth, an IPO, layoffs, a new business model, a men’s line, more artificial intelligence backend technology and increasing competitors. A brand refresh was needed, according to CMO Debbie Woloshin. She takes us through the transformation, from social video to new generative AI tools.

AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. We explore how the luxury appliance brand is infusing agents more into the customer experience.

Meanwhile, as AI takes over more of the CX landscape, customers are beginning to expect instant solutions. In fact, 57% of customers now refuse to wait longer than 10 minutes for service (compared to 50% in 2024), according a new report released by agentic AI customer support platform Forethought. We review the report’s key takeaways.

Cyber Monday was the largest online shopping day of 2025 (and of all time in the U.S.), but Black Friday online sales grew the fastest, according to Adobe Analytics data. Here's how consumers spent online and what factors contributed to the increase.

NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. The convention showcased Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities, while also providing myriad ways for brand partners to participate in the fan experience beyond the expected ad placements.

Hellmann’s mayonnaise is trying to get consumers talking about the sandwich emoji. The goal is to inspire change by spurring consumers to sign a petition for keyboards’ sandwich emojis to be updated with mayonnaise on them. The larger aim: to insert the brand in culture in relevant ways, Unilever's Senior Marketing Director says.

Lastly, when Volvo was deciding how to celebrate its 70th anniversary in the U.S. market, the brand marketing team homed in on the bond between Volvo owners and their cars with "The Family Car: An American Love Story" docuseries. Read how the brand is taking an atypical approach to automotive advertising.

Until next week,