The question on many marketers’ minds at POSSIBLE 2026 this week wasn't whether to integrate AI, but rather what’s working, what isn’t, and what real-world strategies and frameworks they can emulate to achieve results.

Read how chief marketers at The Home Depot, Walmart, U.S. Bank, Coca-Cola and PepsiCo are approaching AI integration, implementation, adoption and agility within their marketing organizations. Plus, we go in-depth on marketing strategy in two video interviews with former Chief Growth and Marketing Officer Esi Eggleston Bracey and White Castle CMO Jamie Richardson.

According to Boathouse’s Fifth Annual CEO Study, 71% of the 150 CEOs surveyed said their CMO put the interests of the company ahead of their own, up from 55% last year. However, a scant 15% of the CEOs gave their CMO’s performance an A grade, down from last year’s 24%. We review the report’s key takeaways and how marketers can take action.

Challenger brands need to be provocative to stand out. And no one knows that better than Liquid Death co-founder and CEO Mike Cessario. In this deep dive into the water brand’s marketing story, he shares how taking risks and keeping marketing costs low can yield big results.

Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. But for Quicken’s latest campaign to promote its all-in-one app for managing business and personal finances, the team decided to get a little playful.

Lastly, to connect with new audiences, this golf coaching and gear brand developed a beginner’s program focused on golf etiquette, terminology and basic techniques.

Until next week,