As the 2026 POSSIBLE conference kicks off in Miami Beach on Monday, the Chief Marketer Network will be on the ground reporting on the latest marketing news, trends, session highlights and speaker insights. We connected with Christian Muche, Global President and Co-founder of the annual event, to discuss what to expect at this year’s conference, new business opportunities for brand marketers and which topics are generating the most pre-show buzz.

Batteries Plus is betting on TV ads for a boost in brand awareness, according to Chris McGee, Vice President of Marketing at the retail chain. While some marketers have pulled back on their TV spending and funneled budgets into performance media or connected TV, the channel still plays a valuable role for the brand. We explore the company's media strategy and how TV factored into its latest campaign, “Batteries Plus.”

For this year’s tax season, Grubhub designed a “tax return” that people would actually want to file: one that helps users get back some of the money they spent on food delivery fees. The Grubhub Fee Return campaign awarded $100,000 in Grubhub credit to 5,000 diners who submitted proof of fees paid to any food delivery app in 2025 — and that even included fees paid to competitors. Read our deep dive into the campaign and how it supports Gruhub’s communications surrounding its value proposition.

Advil’s recent campaign, The Advil Exchange, urges consumers to toss their bottle of expired medication and buy a new one — with the brand footing the bill. Shoppers simply scan the expired product and a $3-off coupon loads into your mobile phone wallet. We spoke with Advil Brand Manager Jill Curcio-Silver about the insights that inspired the campaign and how she plans to gauge its success.

Lastly, we explore how Edible Arrangements uses shopper data to entice early purchasing from consumers ahead of Mother’s Day, one of its biggest sales moments of the year.

Until next week,