Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. And Jenny Lewis, Chief Marketing Officer and President of Global Media Solutions at The Knot, is pleased to have “a seat at the table” in shaping this product and getting a first look at how consumers will interact with ads within ChatGPT for wedding planning. We break down The Knot’s strategy and goals for the ChatGPT ads pilot, how the brand will target consumers and the story behind the company getting involved.

Brand integrations on platforms like Roblox and Fortnite have become wildly successful, particularly with Gen Z. According to GEEIQ’s (a data and analytics platform focused on brand activity across gaming and virtual worlds) annual State of Brands in Virtual Worlds 2026 report, brands are acknowledging this, as 88% of all brand activations now take place on just two platforms: Roblox and Fortnite. We explore what’s working in virtual worlds and examples of brand success.

Yeti Boo — an AI-generated hyper-realistic Bigfoot — started out as an experiment on TikTok. But after a few days and 130,000 followers, brands began to take notice. Today, the character is the centerpiece of a growing AI content studio called DreamCell AI, which grew out of Yeti Boo’s popularity and now produces AI-driven social videos and other content for brands. Here’s how one of them — KANE footwear — has reaped the benefits by tapping bigfoot as its first “AI athlete.”

Lastly, here are a few highlights from the Chief Marketer Network: a look at Anthropic’s positioning through communications as a company with purpose; Walmart’s experiential partnership and events with Major League Soccer; and Men’s Warehouse’s audience growth through an ad campaign run solely on digital audio.

Until next week,