Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. But even more compelling, according to Chief Marketer columnist Guy Marion, CMO at Chargebee, was the company's gain of 19 million new subscribers in Q4 2024—their largest quarterly growth ever.

“This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies,” Marion writes. He offers three critical strategies for subscription businesses to employ.

Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence. We spoke with the firm’s partner about the somewhat unexpected uptick, the prevalence of MBAs held by CMOs surveyed, and other surprises within the data.

The continuing growth in spend on AI-powered campaigns, such as Google’s Performance Max (PMax) and Meta’s Advantage+, is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from Tinuiti. We look at the report’s AI-powered campaign data, plus Prime Video’s impressive adoption, social media platform spend, and more.

Lastly, tonight’s Super Bowl is a major marketing moment. But nearly 70% of the game's total audience will use secondary media to engage with Super Bowl-related content, according to an Adtaxi survey. Here are six notable brand campaigns that tap into multiple screens (or in-person) to share marketing messages—from Twix's Second Screen Staredown to Pepsi's drone delivery to Crackle Barrel's adorable cheese-dispensing robots.

Until next week,