More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow should those fears come true, according to a new report from Forrester, “Deepfakes: The Hidden Threat CMOs Can’t Ignore,” which surveyed 205 marketing leaders around the world.

In the age of artificial intelligence, deepfakes—i.e., synthetic audio, video or visual components that manipulate a real person’s likeness or voice to create fake content that seems authentic—are increasingly easier to create.

Deepfake attacks can severely impact organizations. In many ways, it’s no longer a question of whether your organization will be impacted by deepfakes but when. To prepare for that inevitability, Forrester suggests these three best practices.

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.” The annual report shows, among other things, that Google and its search engine results pages are no longer monopolizing how consumers search and shop. For instance, social, buy-now-pay-later apps and review sites are growing as alternative search options for consumers.

Lastly, retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year, according to eMarketer estimates. And Chase Media wants in on this action. Here’s how the financial media network is courting advertisers through offering access to consumer purchasing patterns and personalization.

Until next week,