Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising in select cities. By the end of May, the brand saw a 12 percentage point lift in brand awareness among 25- to 45-year-olds and an 18% increase in purchase consideration.

According to Saucony Global Chief Marketing Officer Joy Allen-Altimare, the brand continues to leverage its global presence among running enthusiasts to fulfill a dual purpose: present a unifying campaign that speaks to its specific consumer group through cultural activations, and shift the perception of Saucony from a performance-only brand to a run lifestyle brand.

"The success came from our ability to tap into the emotional core of running not just as a sport, but more as a shared human experience. And I think that when we brought it to life through our global run events or our coffee shop residencies, it became like a powerful anthem ... It moved from an advertising message to a movement that was resonating in community-first, story-rich, resonance across the globe."

We spoke with Allen-Altimare about the campaign’s inspiration, community building, AI use cases, Saucony's strategy for growth in 2026 and standing firm amid DEI industry rollbacks.

Numerous, updated and consistent images across channels goes a long way for boosting conversion, said Connor Bennett, Associate Channel Manager at Kohler Co. We review how the kitchen and bath manufacturer is overhauling all of its product images on every retailer and marketplace where it sells.

Lastly, experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible experience, according to Senior Brand Director Cara Tragseiler. Here's a look at how the experience unfolded. 

Until next week,