Home furnishing giant Wayfair sold billions of dollars of furniture and home decor in 2024. But with only one physical store, the lion’s share of that was online. Having opened its first large-format store in May 2024, however, and with a handful of stores set to open in the next few years, a physical retail plan is now in motion. We sat down with Liza Lefkowski, Vice President of Merchandising and Stores, to discuss Wayfair’s future plans.

The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. We compiled five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.

Gap Inc. announced it’s using Google Cloud and Gemini Enterprise to infuse artificial intelligence into all of its brands — Old Navy, Gap, Banana Republic and Athleta — to fuel innovation and enhance efficiency when it comes to apparel design, personalized marketing and more. We look at the brands’ goals and early results.

Three in four (73%) B2B marketing decision makers say the future of advertising in 2030 and beyond will have increased reliance on artificial intelligence for generating creative, according to a newly released survey from B2B marketing firm Madison Logic. Marketers also predict that personalization at scale, immersive advertising and performance-driven strategies will win out as well. Here are the survey’s key insights.

Lastly, a new report from TrustRadius looks at purchasing habits of Gen Z B2B software buyers, who use AI for research and require social proof more than previous generations.

Until next week,