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After serving as an advisor to the company for several years, Jennifer Betka has stepped into the Chief Marketing Officer role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America.
For Betka, who’s held CMO roles at StubHub, Fandom and Indigo, helming a brand with proven market value that’s poised to scale is her sweet spot. “We're at a moment, and Rinse has been clear in being able to achieve its fundamentals,” she told Chief Marketer. “But it has broader ambitions, and now is the time to really crystallize its higher order value, help expand its reach and create that lasting cultural relevance.”
We spoke with Betka about Rinse’s brand campaign, the inspiration behind the company’s new brand positioning, her personalized approach to gathering customer insights, and challenges within the marketing industry overall.
CeraVe announced a multiyear sponsorship as the NBA’s Official Skincare and Haircare Partner, which includes a brand collab with parody social account NBACentel to engage “the true NBA fandom,” says Jasteena Gill, VP of Marketing at CeraVe U.S. We spoke with Gill about the impetus for the partnership, CeraVe’s goals, and balancing humor and expertise.
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