Communicating to consumers in the premium egg category requires an element of education—but not the pedantic kind. Because while the target customer is discerning, the end goal is to inspire a swift, informed shopping decision without getting bogged down by the details, according to Phyllis Rothschild, CMO at Pete & Gerry’s.

Alongside marketing messages that aim to mitigate confusion, the brand infuses levity, colorful creative and an ethos of transparency into its omnichannel approach. We spoke with Rothschild about the company's marketing strategy, recent campaigns, creative, category challenges and more.

Consumers are increasingly turning to genAI tools, like ChatGPT, as an alternative to online search engines. As a result, large language models are reshaping how consumers interact with brands, and it falls on companies to monitor how they show up within such query results. A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess things like sentiment and brand perception. Read about the potential benefits here.

At The National Retail Federation’s annual conference in New York City earlier this month, thousands of brands, exhibitors and media discussed the most salient topics in the retail space today. We look at what was of particular relevance to marketers, including the emphasis on AI investment, in-store experiential, the revenue potential of retail media networks and the challenges of appealing to younger shoppers.

Lastly, while the looming TikTok ban and subsequent 12-hour shutdown rocked the social media world last weekend, Duolingo saw an opportunity to join the conversation. Here’s how the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Until next week,