MARTECH

Nine Tips for Building Better Marketing Dashboards

|  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

The Future of Marketing Automation

|  by Irv Shapiro

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

The 5 Symptoms of Bad App Marketing

|  by Josh Todd

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.