2023 Top Women in Marketing Honorees Revealed
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
MarTech
Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How Marketers Are Using Generative AI Tools a Year After ChatGPT’s Debut
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
The Six Dimensions of Data Quality
Best practices for marketing departments to ensure your data is clean, accurate and actionable Marketing departments’ focus on the customer has increased over the past five years, and the collection, sharing and use of customer information to shape, evaluate and implement marketing strategies has grown along with it—in companies both large and small. So, when…
Fueling Enhanced Email Intelligence: The Foundation for Effective Data Science and Analytics Initiatives
Download this whitepaper, “Fueling Enhanced Email Intelligence,” to learn how to build the foundation for more effective data-centric initiatives.
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends
Klarna's CMO discusses retail media, consumer trends, retention strategies, and more.
Infinite Electronics CMO on International Expansion, Global Product Launches and Martech Consolidation
We spoke with Infinite Electronics CMO Emily Campbell about her process-oriented vision for the marketing team, international brand expansion, and more.
INFOGRAPHIC: Industry Pulse Survey on Privacy and Data
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
Key Considerations For Data Privacy Compliance Amid New U.S. Laws
Marketers should be mindful of a few key requirements relating to collecting and processing customer data.
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