MARTECH

martech

5 Martech Ideas for Engaging Decision Makers

|  by Nadjya Ghausi

People want to brought into the conversation and engaged with, rather than just talked to. Here are five martech recommendations to make that happen.

Solving the Four Key Challenges of Today’s Advertisers

|  by Pehr Luedtke

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.