MARTECH

consumer insight research team

Three Ways to Leverage Market Research in 2019

|  by Frederic-Charles Petit

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

technology and moblle ad fraud

How to Identify Mobile Ad Fraud

|  by Sven Lubek

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.