Consumer Marketing

Special Report: Beyond the Music

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching

Music to Market By

|  by Chief Marketer Staff

I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged

Wal-Mart Goes Private

|  by Chief Marketer Staff

Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen

Changing Minds

|  by Chief Marketer Staff

While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser. New York City-based DC Comics

Cherry Jubilee

|  by Chief Marketer Staff

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national