Consumer Marketing

RPMC Backs McDonald’s FIFA Sponsorship

|  by Chief Marketer Staff

McDonald's Corp. has appointed entertainment marketing and promotions agency RPMC to activate its sponsorship of the 2006 FIFA World Cup. Under the agreement, the Calabasas, CA-based agency will manage McDonald's Player Escort Program, a competition in ...

Fisher-Price Celebrates Three Kings Day

Fisher-Price celebrates the Hispanic holiday El Dia de los Reyes Magos ("Three Kings Day") with a limited-edition toy set and promotions throughout the Southwest. Fisher-Price marks the Jan. 6 holiday— Latino tradition that celebrates the arrival of the ...

Linens ‘n Things Set Merger Vote

|  by Chief Marketer Staff

Linens 'n Things has set a Jan. 30 special shareholder meeting to vote on the $1.3 billion sale of the company. Shareholders will be asked to approve the retailer chain's sale to a new, unnamed company controlled by Apollo Management, for $28 a share. ...

Staples Brings Easy Button to Desktops

|  by Chief Marketer Staff

Office supply chain Staples has brought its "Easy Button" to desktops. Staples breaks new TV ads this week featuring its red Easy Button icon that lets users accomplish a task more easily. (A holiday spot showed Santa pressing the Easy Button to stock ...

Safe Bet?

|  by Chief Marketer Staff

Global revenue from online gambling will reach $15 billion in 2006, according to forecasters, with the U.S. accounting for almost 25%, or $3.75 billion,