Consumer Marketing

Optimizing Paid Media Holiday Marketing Campaigns: Strategies for Success

December 1, 2023 |  by Chief Marketer Staff

Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

December 1, 2023 |  by Kaylee Hultgren

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

The 2024 Agency Elite Top 100 From PRNEWS

November 30, 2023 |  by Chief Marketer Staff

CM sister pub PRNEWS announced its fourth annual Agency Elite Top 100 earlier this week, which highlights the most innovative PR, marketing and communications firms in the business.

Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate

November 22, 2023 |  by Kaylee Hultgren

A look back at our recent conversations with CMOs making waves in the industry.

Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences

November 17, 2023 |  by Chief Marketer Staff

Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.

2023 PRO Awards: Winners and Finalists Announced

November 15, 2023 |  by Chief Marketer Staff

Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.

Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars

November 10, 2023 |  by Chief Marketer Staff

How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.

OPINION: Better Marketing Metrics CMOs Can Give CFOs

November 10, 2023 |  by David Lokes

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships

November 10, 2023 |  by Kaylee Hultgren

Three strategies to keep in mind when scaling a mission-driven business through partnerships.

Four Considerations for Building a Company-Wide AI Guidance Policy

November 8, 2023 |  by Chief Marketer Staff

Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.