NYX Professional Makeup Leans Into Social, 2000s Nostalgia and Esports
How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.
How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.
Data points supporting the experiential marketing industry’s comeback.
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
Google announced it would delay cookie deprecation for another two years.
Following are a collection of companies that have recently partnered with esports and gaming organizations.
Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.