Profiles %26 Campaigns

Nine Tips for Building Better Marketing Dashboards

|  by John Bird

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Overcoming Age: Reaching Multigenerational Households

|  by Sarah Clark

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

mobile content marketing

4 Ways to Embrace Mobile Marketing Tech

|  by Kevin Rice

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.

5 Common Mistakes in Setting Brand KPIs

|  by Brian Rafferty

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.