Consumer Marketing

Influencer Marketing Strategy

Partner Content

Forty-nine percent of consumers rely on influencer recommendations when making purchase decisions. Influencer marketing is the way of the future, and businesses should be taking this opportunity to reach their audience and gain credibility. The Key Elements of an Influencer Marketing Strategy examines how influencer marketing works and how to build a successful influencer marketing strategy.

social media warby parker

Social Media is the New Retail Storefront

|  by Corey Pierson

Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.

Basketball Marketing Madness: How Brands and the NCAA® Capitalize on Sports Fans

Partner Content

When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.

Basketball Marketing Madness: How Brands Capitalize On Sports Fans [Infographic]

Partner Content

When we think of March Madness®, our minds go to buzzer-beating shots and unbelievable wins. But how did the NCAA® Division I Men’s Basketball Tournament become such a strong marketing opportunity for businesses each spring? You can advance your career with UWA’s online bachelor’s in integrated marketing communications or online MBA with marketing emphasis.