Consumer Marketing

Agency Moves

|  by Chief Marketer Staff

Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph

Chugging Along

|  by Chief Marketer Staff

Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable

That’s Entertainment

|  by Chief Marketer Staff

High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit's biggest races. The Showdown

Workshop Day

|  by Chief Marketer Staff

Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement

Sessions

|  by Chief Marketer Staff

Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald's Corporation.Coffee Break in the Exhibit HallThe Promotion World

Who’s News

|  by Chief Marketer Staff

Cross-Sell Advantage Earl Palmer Brown Cos. continued its shopping spree last month when it bought BEN Marketing, the 9-year-old Stamford, CT, promo agency

On the Net

|  by Chief Marketer Staff

In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be