Agency Moves
Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph
Matthew Armstrong named senior vp, director of business development at the Marketing Corporation of America, Westport, CT. Also at the agency, Joseph
The first Ironman Triathlon was dreamed up during a Navy awards ceremony as a way to settle a bet about whether bikers or runners were in better shape.
Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable
High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit's biggest races. The Showdown
Tuesday, Ocotber 6 101 Promotion U This session is a roll-up-your-sleeves course on the planning, development, presentation, execution, and measurement
Global Branding and Activation Dean Barrett, Vice President, Global Marketing, McDonald's Corporation.Coffee Break in the Exhibit HallThe Promotion World
Cross-Sell Advantage Earl Palmer Brown Cos. continued its shopping spree last month when it bought BEN Marketing, the 9-year-old Stamford, CT, promo agency
In Business with Women: Office Depot and iVillage create site for female entrepreneurs. Special offers, sweepstakes, and contest giveaways will all be
It's not often you get your best idea for a campaign before you've even pitched the account, but that's what happened when HB Ice Cream asked Creative
Promo's 1998 Annual Report of the Promotion Industry shows impressive growth - up seven billion dollars, or 10 percent, from last year. This windfall