CBS Casts Eye On Promotion
Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its
Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its
Loyalty has long been a sought-after attribute. Think of Ronald Reagan's Oliver North, Johnny Carson's Ed McMahon, and the Cleveland Browns fans patiently
Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo
Sure, everyone hears about the best promotions. The best promotion of the year, the 100 best promotions of all time, I believe there's even an award for
Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed
Peapod Excitement! Peapod Inc., Skokie, IL, America's largest online grocery retailer, announced a multi-year national marketing agreement with Excite
Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge
The Source, America's leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering
Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,