Consumer Marketing

Pig in the City

|  by Chief Marketer Staff

Last month, Discover Card, Riverwoods, IL, launched its national Babe: Pig in the City promo partnership with Universal Pictures, Hollywood. The promo

The Long, Hot Summer

|  by Chief Marketer Staff

Far from being sleepy dog days, the summer of 1998 featured several pivotal legal developments, and also negative publicity from the media. As discussed

On the Net

Peapod Excitement! Peapod Inc., Skokie, IL, America's largest online grocery retailer, announced a multi-year national marketing agreement with Excite

Friendly Advice

Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge

The Source on Talent Searches

The Source, America's leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering

Speaking to the Sisterhood

Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,