Account-Specific Spotlight: Atlanta
There's been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last
Consumer Marketing
Taking Tea with Barbie
At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend
Sitings
DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites
A Is for Advocacy
Okay, class, open your notebooks, this material will be included in the final exam.Contrary to popular wisdom, the marketing continuum does not begin
Chain Link
Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York
International
Beta Brands Gets 'N Sync TORONTO - Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company's
Viewpoint
Question: What is the future of Internet promotion? I believe it's bright. Through the Internet we have an opportunity to make promotions look and feel
The Patent Chase Continues
Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight
Super Cool Duel
Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length
CLUBS & CONTINUITY
Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein's
