Buy Right
Right Choice Services, Inc., Minneapolis, acquired the fulfillment division of Mascoutah, IL-based NCH/Nuworld Marketing, a leading coupon clearinghouse.
Consumer Marketing
Answers First, Questions Later
Nobody who's read this magazine for any length of time could fault it for not advancing the cause of promotions. After all, promo is our name and what
Second Wave
IT'S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray's marketing staff is still working overtime.Ocean Spray is working
Resetting the Shelf
With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between
Coming in next month’s PROMO
Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation.
The Premium as Brand-Builder
When Perugina wanted an incentive to capture Mother's Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed
The Executer’s Tale
First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That's what
People: Agency Moves
Stephen O'Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation
What’s Hot and What’s Not
The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs
Budget’s Big Blast
Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a
