Consumer Marketing

Good Vibes

|  by Chief Marketer Staff

NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate

Prizewinning growth

|  by Chief Marketer Staff

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment

Acxiom Corp. Beefs Up

|  by Chief Marketer Staff

CONWAY, AK - Acxiom Corp has agreed to acquire May & Speh Inc., a direct market competitor, for stock valued at $17.44 a share or about $625 million,

Tommy Screams

|  by Chief Marketer Staff

Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models

Stuck in Test Mode

|  by Chief Marketer Staff

The technology-ruled interactive marketing movement is in a state of hyperactive growth. Every time one looks at it is not only larger but has changed