Consumer Marketing

Dream Team

|  by Chief Marketer Staff

SAN FRANCISCO - Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction

The Branded Generation

|  by Chief Marketer Staff

Seven billion dollars. Seven billion dollars. That's how much the promotion industry added to its total last year, according to the the 1998 Annual Report

Mining Space

|  by Chief Marketer Staff

NEW YORK - Doubleday and Abrams, two heavyweight publishers, have teamed with SoundZone, an Internet-affiliated banner network, to promote John Grisham's

The Undefeated

|  by Chief Marketer Staff

Apparently, it's the decline without the fall, depending, of course, on who in the coupon business you're talking to. Although total coupon expenditures

Deregulated Mail

|  by Chief Marketer Staff

LOMBARD, IL - Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

It’s a Wrap

|  by Chief Marketer Staff

The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner