Consumer Marketing

Taking the Rapp in Texas

|  by Chief Marketer Staff

Rapp Collins Worldwide, New York, beefed up the executive ranks in its Dallas office by hiring John Jastrem as ceo and promoting Steve Judge to president,

Who’s News

|  by Chief Marketer Staff

Premium Play Ha-Lo Industries has purchased three premium products companies that will add annualized revenues of more than $52 million to its operation.

Rugrats to the Rescue

|  by Chief Marketer Staff

Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

The Bear Comes Out

The Bear is coming out of his big, blue house this year. The Henson Productions show will get an exclusive promo at Target Stores in the first quarter,

HARLEY DAVIDSON

The first thing Gaye Littell did after wrapping up Harley Davidson's 95th anniversary blowout this summer was de-brief Harley's staff to start planning

The Tyranny of Incompetence

Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific

Who Can We Blame – Anyone?

I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate

Excellence As Needed

TradeZone, Westport, CT, has started up a new division "dedicated to ensuring flawless execution of co-marketing programs." Called BackRoom, the new division

Click and Rent

For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would