Taking the Rapp in Texas
Rapp Collins Worldwide, New York, beefed up the executive ranks in its Dallas office by hiring John Jastrem as ceo and promoting Steve Judge to president,
Rapp Collins Worldwide, New York, beefed up the executive ranks in its Dallas office by hiring John Jastrem as ceo and promoting Steve Judge to president,
Cause Marketing Everybody - from traditional players like Coca-Cola and Kraft to promotion-green energy companies - are tapping cause marketing as a way
Premium Play Ha-Lo Industries has purchased three premium products companies that will add annualized revenues of more than $52 million to its operation.
Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants
The Bear is coming out of his big, blue house this year. The Henson Productions show will get an exclusive promo at Target Stores in the first quarter,
The first thing Gaye Littell did after wrapping up Harley Davidson's 95th anniversary blowout this summer was de-brief Harley's staff to start planning
Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific
I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate
TradeZone, Westport, CT, has started up a new division "dedicated to ensuring flawless execution of co-marketing programs." Called BackRoom, the new division
For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would