International
Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON - The Cartoon Network has gotten behind Wimpy restaurants with a program that
Consumer Marketing
Universal, Kmart To Go Steady Next Fall
Universal Studios Consumer Products Group signed a deal with one retailer - Kmart Stores - to launch two product lines. Some licensed apparel for both
The Company They Keep
CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling
Millenium Madness
As New Year's Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence
And in the Diet Aisle . . .
Supermarket buyers weren't going along with the taste test, but Dan Williams didn't sweat it. As vp-marketing and sales for the Dairy Foods Association
Hopes for the New Millennium
As we careen down the final chute to the year 2000, it is my most sincere and profound wish . . .That sometime in the next two years, the NHL's Buffalo
New Line Digs In for Nail Deal
Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first
Rescued from the Shredder
A few morsels from the 1998 scrap heap of column ideas seemed just too delicious not to share before we jump-start the shredder and begin anew.Zorro-ed
SIMON BRAND VENTURES
Karen Corsaro's son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall
An Uncertain Award
Let's face it, most sweepstakes prize structures are cut and dried: Super Bowl trip, sporty car, trip to Paris, wide screen TV, cash award. These are
