Consumer Marketing

Does Size Matter?

|  by Chief Marketer Staff

While size doesn't seem to have helped Columbia TriStar's Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The

People Agency Moves

|  by Chief Marketer Staff

Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human

Merger Mania

|  by Chief Marketer Staff

NEW YORK - Mergers, acquisitions, and buyouts in the direct marketing industry grew 99 percent during the first quarter of 1998 over same period last

The Old College Try

|  by Chief Marketer Staff

In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little

Wild Lobbies

|  by Chief Marketer Staff

ATLANTA - Holiday Inn is giving kids and families the world this summer - all 360 degrees of it.Building on its kids-eat-free promos, the lodging giant