Consumer Marketing

Agency Moves

|  by Chief Marketer Staff

Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the

The Company They Keep

|  by Chief Marketer Staff

CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling

Millenium Madness

|  by Chief Marketer Staff

As New Year's Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence

CDNOW

|  by Chief Marketer Staff

Two years ago, Samantha Liss was wavering. She wanted to change jobs. She had her MBA, had done a year in marketing, and was working for an uninspiring

SIMON BRAND VENTURES

|  by Chief Marketer Staff

Karen Corsaro's son Anthony wanted a Nike outfit for his fifth birthday. She got to the cash register with $250 worth of clothes and $70 worth of Mall