DEAL MAKERS
Fox Family Worldwide announced a new deal, one hire, and one promotion. Fox signed a first-look production agreement with Ellen Levy-Sarnoff to produce
Consumer Marketing
Avoiding a Pound of Cure
Prevention magazine and such big-name sponsors as SmithKline Beecham, Bristol-Myers Squibb, and Johnson & Johnson will take healthcare on the road with
McDonald’s Goes Buggy
McDonald's just completed a bigger, better Happy Meal toys program as part of its tie-in with A Bug's Life, the second full-length feature film from Disney's
Reel Deals
Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of
AURORA FOODS
Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other "new" syrup brand, Log Cabin, bought
Better Rate Than Never
BellSouth Long Distance, Atlanta, will work with a trio of partners to enter the prepaid phonecard market early next year. The national program will feature
PACKARD BELL
Hungry for a marketing challenge?Imagine you're Packard Bell, the Thousand Oaks, CA, seller of PCs and home electronics. For a decade you have revolutionized
Comparative Advertising Doesn’t Always Work Overseas
With the Internet rapidly breaking down borders and thereby creating a variety of legal implications, it is imperative to review comparative advertising
Back Seat Driver
Joni Rainbolt doesn't just market Oldsmobile's Silhouette Premiere. She helped design it.Rainbolt was an engineer on the team that dreamed up the family
M&M/MARS
As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer's Shock Zone
