Aligning with Mars
Mars Advertising of Southfield, MI, formed an alliance with Agency Won, a Mooresville, NC-based sports marketing company, to help clients develop retailer-specific
Consumer Marketing
Marketing Services
Erika Woldman named account executive at Tucker-Knapp Integrated Marketing Communications, Schaumburg, IL. Also at the company, Susanne Stull named production
Inmark Beefs Up In-Store
Inmark Enterprises of Great Neck, NY, wrapped up 1998 by purchasing U.S. Concepts, a New York-based in-store sampling and event marketing company.The
Lions among LAMBS?
Rushing to claim its share of the juicy $14 billion U.S. toy market, Milwaukee-based Alottafun, Inc. sets up a holiday Web site that specially targets
Calling All Entrepreneurs
After spending five years at Nabisco, Cliff Medney felt the tug to be free. "It was time," he says. "I had learned and experienced a great deal and wanted
Grassroots Reverb
Musicland Stores Corp., Minnetonka, MN, signed Pepsi-Cola Co. of Somers. NY to sponsor Bandemonium, the latest rendition of an annual talent search conducted
Nostalgia Flakes
Minneapolis-based General Mills is celebrating the 75th anniversary of Wheaties by asking consumers to vote for their favorites among the numerous athletes
A Buy Year
It was a record year for mergers and acquisitions in the marketing services industry in 1998, when a total of 77 transactions were completed, up 32.8
Agencies Who’s News
Executive Shuffle at Cyrk Cyrk, Inc. ceo Gregory Shlopak, who founded the company in 1976, resigned in what company officials termed a strategic reorganization.
Delivering the Punch Line
It wasn't enough to make Clamato virtually clam free. The Mott's, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable
