Feel The Clean
New York City-based Gotham Advertising will develop a sampling program and special offers as part of a campaign for Greenwich, CT-based Mentadent's new
Consumer Marketing
Jingle Bells and Whistles
Holiday sales at bookstore chain Barnes & Noble rose nearly 9 percent to $555 million, better results than most retailers were able to claim this Christmas
Coming in next month’s PROMO
P-O-P Strategies The point-of-purchase industry ain't what it used to be, not with retailers increasingly calling the shots and displays going interactive.
Motown Meets Tinseltown
Hollywood Universal Studios has signed a massive marketing deal with the Dodge division of DaimlerChrysler that is being touted as one of the largest
Account Watch
Upshot, Chicago, named by Procter & Gamble as agency of record for marketing innovation for the North American cosmetics category and its three brands
Advice from the inside
Got a question for retail buyers that you're too shy to ask? We'll do it for you. Promo Edge's Retail Research Center surveys buyers around the country
From All Sides Now
MGM hires Frankel, BK vet Snelgrove. Santa-Monica, CAMetro-Goldwyn-Mayer last month hired Keith Snelgrove away from brand marketing agency Frankel to
Circuit Maker
Skip-free technology in portable CD players makes life a dream for skateboarders and joggers. Yet Sony's Discman with ESP2 Steady Sound needed to give
Faithful to the Underground
Sony Computer Entertainment America, Foster City, CA, debuted a bevy of loyalty programs for members of PlayStation Underground, the official club for
Taken Up
The Interpublic Group of New York City acquired The Gillespie Organization, Lawrenceville, NJ, which has expertise in integrated marketing communications
