KERRY’S CREW
The bright-eyed visage of former Olympian and three-time world heavyweight boxing champ Muhammad Ali, who stood out not only as a splendid athlete in
Consumer Marketing
Deal Makers
Universal Studios senior vp Hellene Runtagh was promoted to executive vp and given additional responsibility for parent Seagram's global sourcing and
Beating the Bushes
Inspired marketing isn't necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It's easy to put fannies in the
Pinots and Pigskins
Kendall-Jackson wines are known to consumers as approachable, consistent, and fashionable. But the company wanted to extend top-of-mind awareness beyond
Torched Values?
Lisa Delpy began hearing from former students of her sports management class at George Washington University soon after reports on the Olympic scandal
In the Soup
If trade dollars really can be converted to consumer promotion, Campbell Soup Co. may be the first packaged goods marketer to prove it.Camden, NJ-based
Acquisition or IPO: Taking Stock Of Growth Options
Although we still tend to think of promotion as a quaint, little industry, the fact is many of the bigger promotion agencies are now publicly traded companies.
Redemption for All
The decline in consumer coupon use that has plagued packaged goods marketers for several years may finally be leveling off, according to a new survey
The Prize Paddy Wagon?
Port Washington, NY-based sweepstakes promoter Publishers Clearing House has been sued by the state of Wisconsin for allegedly targeting the elderly and
Two Heads, One Lawsuit
Campbell Soup Co.'s Pepperidge Farm division threw a wrench into the tie-in plans of rival RJR Nabisco last month when a federal judge ordered the latter
