Beer Here?
Yowza. No wonder beer.com has fans spanning the globe. How could the hobby site give away free beer in an online sweeps open to consumers in states and
Consumer Marketing
No Gold Medals Yet
In a mea culpa to skittish sponsors, the International Olympic Committee (IOC) will include a morals clause in future contracts so sponsors can get out
ACCOUNT ACTION JUNE 1999
After a rigorous review, Nabisco named six agencies for its $250 million below-the-line business, winnowing down a roster that had included 15 shops.
Smoke Screams
No court date has been set for R.J. Reynolds' antitrust suit against Philip Morris, but the case is gaining momentum. Brown & Williamson and Lorillard
Campaign trail
Visa USA researched avid football fans - such as those who buy $3 billion a year in licensed NFL merchandise - in plotting 1999-2000 marketing for its
PROMO’s 1999 Agency of the Year
Funny thing is, Upshot honchos love to brag about their smashing relationships with the ad agencies they share accounts with, such as Goodby Silverstein
Deals
H.J. Heinz Co., Pittburgh, has licensed the Boston Market brand name from Boston Chicken, Golden, CO, for a line of packaged goods to be sold via supermarkets.
Deals
MyPoints.com, San Francisco, signed a marketing agreement with Microsoft Corp., Redmond, WA, through which the two companies will promote Microsoft Outlook
Campaign trail
Dr Pepper/Seven Up Inc., the Plano, Texas-based operating division of Cadbury Schweppes, last month launched a $3.3 million promotion with mobile phone
The Mall in the Family Room
Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra
