Consumer Marketing

Reel Deals

|  by Chief Marketer Staff

Austin Powers 2 (New Line Cinema) Release Date: Summer 1999 Anticipated Rating: PG-13 Starring: Mike Meyers Top line: Meyers writes the script for the

Find a Strange Bedfellow

|  by Chief Marketer Staff

Promotion is such an incestuous business. How often do you hear people say that? Usually they're talking about how everybody's "in bed" with everybody

The Good Guys Get Some

|  by Chief Marketer Staff

The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,

On the Net

|  by Chief Marketer Staff

Net Pay Hoping to attract a million customers by year's end, New York City-based Citibank launched a nationwide campaign offering cash for joining its

It’s About Time

|  by Chief Marketer Staff

If you feel like you're caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable

Promoting Responsibly Within the Law

Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,

I Scream You Scream

It's not often you get your best idea for a campaign before you've even pitched the account, but that's what happened when HB Ice Cream asked Creative