TOOLS
Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data
Consumer Marketing
Deals
New Line Cinema, New York City, struck an advertising and promotions deal with Dulles, VA-based America Online through which the studio will promote its
Deals
Catalina Marketing Corp., St. Petersburg, FL, announced that its health care division, Health Resource Publishing Company, St. Louis, added Walgreen Co.,
Making the Mission Impossible
In the continuing effort to provide reader value, this month's column will show you how to save big money on the movies. As for analysis, study the promotional
AGENCIES
Gear Shift Frankel & Co., Chicago, expects to lay off some of its 35 Detroit-based employees following the abrupt loss of Oldsmobile's business in late
PROMO’s 1999 Agency of the Year
A similar open-book policy for employees could be one of the keys to Upshot's ability to attract and keep more than 100 new people over the past two years.
Beer Here?
Yowza. No wonder beer.com has fans spanning the globe. How could the hobby site give away free beer in an online sweeps open to consumers in states and
ACCOUNT ACTION JUNE 1999
After a rigorous review, Nabisco named six agencies for its $250 million below-the-line business, winnowing down a roster that had included 15 shops.
No Gold Medals Yet
In a mea culpa to skittish sponsors, the International Olympic Committee (IOC) will include a morals clause in future contracts so sponsors can get out
Campaign trail
Visa USA researched avid football fans - such as those who buy $3 billion a year in licensed NFL merchandise - in plotting 1999-2000 marketing for its
