Consumer Marketing

Detox for Discounters

|  by Chief Marketer Staff

What is the worst word in the marketer's lexicon? To me, it's "discounting," a word that is defined as "cutting the price," but really means "incenting

Deregulated Mail

|  by Chief Marketer Staff

LOMBARD, IL - Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

Hollywood Holds the Line

|  by Chief Marketer Staff

Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer

The Passages of Life

|  by Chief Marketer Staff

If you're a manufacturer of pet care products, what's the best way to grab additional customers? Would you rather entice someone to switch to your products,

People Agency Moves

|  by Chief Marketer Staff

Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human

Problem Children

|  by Chief Marketer Staff

Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,