Shagged, Not Stirred
Motts, Inc., Stamford, CT, launched a line of cocktail mixes in patented"Shagadelic Shakers" as part of a tie-in with New Line Cinema's Junerelease, Austin
Consumer Marketing
Deals
Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest
Paris is Buying
Paris-based Publicis is acquiring 49 percent of Burrell CommunicationsGroup, Chicago, a leading African-American marketing agency. Terms of thedeal were
MARKETING SERVICES PEOPLE JULY 1999
James Mayfield named president and chief creative officer and J.C. Codynamed vice president and creative director at The Glennon Co., St. Louis.Alexa
Show Me More
In-store demos are more valuable in attracting customers than P-O-Pdisplays, according to a telephone survey of 800 specialty home storemanagers conducted
Wish Lists
Funny that both keynote speakers at this year's Star Power in Hollywoodspent more time bemoaning the promotional opportunities that slipped awaythan the
Media
This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports
AGENCY MOVES PEOPLE JULY 1999
Kathryn Goodrich named vp-account director at Simon Marketing, Inc., LosAngeles.Laura Lisjak named account supervisor at Davidson Marketing, Inc., Chicago.Also
Do As We Say, Not (Always) As We Do
IN THE LATE 1980s, GIANT PROMOTION FIRMS FROM ENGLAND STALKED the earth,making the marketing scene a different world from today. Companies such asFKB,
Procter’s Gamble
When a major retail chain invited Procter & Gamble's Jim Bechtold to visitits top execs, there were about 10 men in the room - and one woman. Theywanted
