Consumer Marketing

I Scream You Scream

It's not often you get your best idea for a campaign before you've even pitched the account, but that's what happened when HB Ice Cream asked Creative

It Takes a Villager to Raise a Rugrat

Nickelodeon's Emmy Award-winning Rugrats animated series hits the big screen this Thanksgiving and the 1999 Mercury Villager is set to help it get around

When the Smoke Clears

|  by Chief Marketer Staff

Brad Burmaster recalls the day two RJ Reynolds sales reps visited the construction site of his new store, Light House, in suburban Chicago. The hardwood


|  by Chief Marketer Staff

WHITE PLAINS, NY - Nabisco Holdings Corp., seeking to turn around its flagging sales, will boost marketing and ad spending by 30 percent for its cookies

Good Vibes

|  by Chief Marketer Staff

NASCAR racing is less well known in the western U.S. than in the rest of the country. So when Tosco Marketing wanted to help the racing league celebrate

Prizewinning growth

|  by Chief Marketer Staff

Marketers spent $24 billion on premiums in 1997, with growth in consumer and business-to-business premiums boosting the category 6 percent. The segment