Adding Flash and Dazzle
Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith
Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith
Kellogg is using a clever continuity program to launch Ensemble, its newcholesterol-healthy grain products.Either that, or Kellogg is using the launch
I've never seen a bumper sticker that said 'I'd rather be groceryshopping,'" says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers
THE CANADIAN GOVERNMENT IS getting into retailers' backyards withReno$ense, a program urging them to merchandise their energy efficiency andhome improvement
Before there was A&E Network's $10 million multi-partner promotionalcampaign for Horatio Hornblower, there was the direct-mail search for thenext Mrs.
The name of the promo says it all: Bring Home More. That's exactly whatfish lovers have been doing with Gorton Seafood Co.'s frozen items sincethe company
When Hasbro, Inc., Pawtucket, RI, went shopping for a kiosk to promoteproducts, it found help was just an EconoTouch away.The EconoTouch System built
SYDNEY - The integrated marketing movement that has taken hold atthought-leading, bottom-line-driven companies is not solely an Americanphenomenon. Here
If your livelihood depends on this business, you have reason to be scared.On the heels of the new book, Permission Marketing, in which Seth Godinessentially
"Kids don't adapt to change, they like it." So says Dick Helstein, and heshould know.Helstein's been helping modify old-line products to keep up with