Shaking the Tree
When we set out to help launch Lipton's Sun Spree Flavored Tea in the U.S., we had one existing creative element with which to work. Introducing the tea
Consumer Marketing
Gone Hollywood
DraftWorldwide has an eye for entertainment.You just can't cut it these days unless you've got connections in show business.So thinks Chicago - based
ACCOUNT ACTION: OCTOBER 1999
The Z Group, an Atlanta-based agency formed by former Coca-Cola chief marketing officer Sergio Zyman, was named by eTour.com, Atlanta, to design and develop
Still Smoldering
The smoking gun has changed hands.The landmark November 1998 settlement between 46 states and four tobacco companies restricted marketing, especially
Check This Out:
Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion
Culture Shift
Julie Roehm knows how to turn heads.As brand manager overseeing the launch of the Focus compact, Roehm's been driving a tricked-up prototype of the car
Football Fantasies
Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2
Cows-Related Marketing Draws Tourists Like Flies
Creativity got upstaged in Chicago last month. Not that it wasn't in the spotlight. Speakers held forth on the use of creative as an enhancement to brand
Parallel Endeavors: Olympian Mitch Gaylord joins PremiereGroup.
It's less of a leap than you might think.Fifteen years after his star turn at the 1984 Olympic Games, Mitch Gaylord has joined the promotion industry
BRODEUR GOES INTERACTIVE
Omnicom Group's technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which
