Consumer Marketing

PromoNews

|  by Chief Marketer Staff

CINCINNATI - Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products

Does Size Matter?

|  by Chief Marketer Staff

While size doesn't seem to have helped Columbia TriStar's Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The

Singing In Tune

|  by Chief Marketer Staff

CDnow, the Internet's top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement

The Old College Try

|  by Chief Marketer Staff

In the movie Risky Business, Tom Cruise plays a high school senior struggling to decide whether to stay on the straight-and-narrow or to put a little

High Life

|  by Chief Marketer Staff

FREDERICK, MD - Frederick Brewing Co. is readying an under-the-cap promotion for Hempen Ale and Hempen Gold, the first U.S. beers brewed with hemp seeds.