Consumer Marketing

Check This Out:

|  by Chief Marketer Staff

Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion

Culture Shift

|  by Chief Marketer Staff

Julie Roehm knows how to turn heads.As brand manager overseeing the launch of the Focus compact, Roehm's been driving a tricked-up prototype of the car

Football Fantasies

|  by Chief Marketer Staff

Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2

BRODEUR GOES INTERACTIVE

Omnicom Group's technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which

Screen Passes

The big data swap is on as marketers sling bullet passes to their top targets - and people who act just like them.Welcome back, sports fans. Even non-football

Continuity Program

The Marketing Continuum will move forward with new financial resources but the same senior management in place after its acquisition by New York City-based