Consumer Marketing

It Takes a Villager to Raise a Rugrat

Nickelodeon's Emmy Award-winning Rugrats animated series hits the big screen this Thanksgiving and the 1999 Mercury Villager is set to help it get around

Feeding the Ego

Faced with fierce competition and fading sales, Nabisco will try to revive its SnackWell's brand cookies and crackers with a new look, new theme, and

Agency Moves

|  by Chief Marketer Staff

Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen

Crazy Like a Fox?

Last year News Corp., owner of the Fox Network, and Saban joined to pay $1.9 billion to buy the Family Channel cable station from Pat Robertson's International

TECHNOLOGY

This CD-ROM Is a Cherry . . . Coke Some technology-infused promotional options deliver high-perceived-value to consumers at low-ball costs to marketers.

Promoting Responsibly Within the Law

Promotion marketing is under siege. Government officials and consumers alike have begun to take a hard look at the way that businesses employ sweepstakes,

Association News

|  by Chief Marketer Staff

A Rose for IMRA Group elects new president. NAPERVILLE, IL - Rosemary Mills Luedke, president of Rose Incentives, was elected president of the Incentive

People Agency Moves

|  by Chief Marketer Staff

Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human