The Price of Loyalty
Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don't cut corners. But cost control is
Consumer Marketing
Up in Smoke
Nearly 13 percent of middle-school students smoke tobacco in any given month, according to the 1999 National Youth Tobacco Survey, conducted by the American
ACCOUNT ACTION: MARCH 2000
Chicago-based event specialist GMR Marketing, Chicago, named by March Indy International, New York City, to handle racing program promos including track-side
Student Ambassadors
Many of the thousands of students heading for spring break this month will be packing their passports. According to Mediamark Research Inc., the most
Laundering, Double Dipping, and Point Spreads
It's downright un-American.You can earn points with American Express, but you can't redeem them on American Airlines.Or can you? Yes you can! All you
Crazy on the Quad: WCW and partners take the ring on the road.
Looking to pile-drive, body-slam, and suplex college students into a frenzy, Turner Network Television this month takes its highly successful WCW Monday
Cozying up
NBC, New York City, and its ValueVision International and NBCi divisions have partnered with Polo Ralph Lauren, New York City, to launch Ralph Lauren
State Suits Slam PCH
The sweeps suits just keep on coming: Seventeen states filed suit against Publishers Clearing House on Jan. 25, the same day the magazine sweepstaker
This World’s For You
Bud World's comin' at ya. St. Louis-based Anheuser-Busch learned a few lessons from its Budweiser Beer School and created Bud World, a mobile program
ADDING MORE POP
Menasha Corp., Neenah, WI, acquired Elk Grove Village, IL-based Comark-Bates from Qorvis Group for an undisclosed amount. In-store promotional product
