QUICK BITES: Kevin Smith reflects:
On borrowed interest: "It's a big concern for Paul Norman, my counterpart on the marketing side. He has characters on his boxes that have
Consumer Marketing
Continental Drift
Sony and Warner Home Video are taking a promotional blueprint that's worked well for them in the U.S. across the Atlantic. In the first joint European
Summer Splashes
Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win
DEEP RELATIONSHIP
The Interpublic Group of Companies, New York City, acquired direct marketing agency M. Gould & Co., San Francisco. Gould has $30 million in billings and
Healthy, Wealthy, and Wiser: Sweeps go virtual as spending climbs 15 percent.
Marketers spent an estimated $1.38 billion on games, contests, and sweeps in 1999, up about 15 percent from the previous year.Measuring annual spending
Tied Up
Corporate Textiles, Highland Park, IL, offers the ultimate tie-in: customized neckties. Consider the not-so-subliminal effect of a company imprinting
Greening America
Whether or not Oprah had anything to do with it, more U.S. diets are meat-free these days. According to the latest poll by Baltimore-based Vegetarian
Patent Ruling Pending: Online couponers tussle over Web territory.
Internet promotions companies are fighting a turf war through the U.S. Patent Office and the courts.BrightStreet.com, Mountain View, CA, is awaiting a
Return Engagement
Summer may be right around the corner, but the marketers at Time Warner, New York City, are already thinking about October.Time Warner is bringing Scooby-Doo
Dilbert Dishes Up a Light Meal: Laser cartoons support vegetarian rollout.
Snoopy has his supper dish, Dogbert has burritos.Well, Dilberitos, actually. The vegetarian, vitamin-fortified burritos are slowly rolling out nationally,
