Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.
Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.
As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.
An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
Glad Press'n Seal is once again using humorous video marketing in the hopes of driving the spectacular results it saw in last year's campaign.
Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
Check out our Top 10 most widely read articles from June in case you missed them.
Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign in market under a creative platform that inspires women to own or reject negative labels.
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.