B2B Marketing

Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.

Many companies used to spend almost equal amounts on R&D and marketing, but that number has changed

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.

Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.

When creating copy, do you write what you want to say—or what your audience actually wants to hear?

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.