Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.
B2B Marketing
4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.
LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
This past week, LinkedIn announced new connected TV ad placements to help B2B marketers target audiences off the platform.
OPINION: 5 Marketing Pain Points Your PR Team Should Solve
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
Marketing Is Not a Foreign Language
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
How to Personalize AI to Optimize Business Processes With Custom GPTs
While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
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