B2B Marketing

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.

Breaking down data silos and better integrating sales/marketing processes is helping HP improve the company's B2B targeting and segmentation.

Women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high.

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?

Non-compliance will become pricey: when enforcement actions begin on July 1, 2020, civil penalties could be $2,500 per violation.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.

Uber Elevate has a bold plan to bring to market driverless urban aerial ride sharing. The brand’s fearless leader takes us inside the product launch.

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Testing creative and calls to action is helping Justworks improve its online lead nurturing and conversion rates.