In these interactive special features, the editors of Chief Marketer go in-depth with leading brands and thought leaders to uncover the strategies, trends and tips marketers need to know now. Check them out for ideas to steal to supercharge your own campaigns.

What do Marketers Really Want

|  by webdesign

Get the scoop from Chief Marketer’s 2018 B2B Trend Report on how to bridge the sales and marketing divide and find out what marketers wish the C-suite understood about their craft.

Masters of Martech

|  by webdesign

In this special report, we showcase how leading B2C and B2B brands like National Instruments, Pitney Bowes, Johnson & Johnson, Purina Animal Nutrition and more are using technology to manage data and drive marketing success.

B2B Marketing Automation All-Stars

|  by webdesign

For any B2B brand, marketing automation is far from an impulse buy. Discover how market leaders like EyeMed, Ingersoll Rand and more are making the most of their martech investments.

Shopping Around the Clock

|  by webdesign

Shopper marketers are adapting to “always on” consumers with a new playbook. Learn how thriving today can often hinge on consumer insights and understanding how consumers behave across all channels.

Next-Gen Influencer Marketing

|  by webdesign

Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.

1 2

Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 


PRO Awards