DIGITAL FEATURES

In these interactive special features, the editors of Chief Marketer go in-depth with leading brands and thought leaders to uncover the strategies, trends and tips marketers need to know now. Check them out for ideas to steal to supercharge your own campaigns.

Influencer Marketing

Influencer Marketing 3.0

|  by Patty Odell

In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.

Digital All-Stars

Digital All Stars

|  by Patty Odell

With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…

The 2019 CMO Roundtable

|  by webdesign

In this CMO Roundtable, Chief Marketer convened 20 top marketing executives to get their take on the biggest challenges and opportunities facing their brands in 2019. From the promise of AI technology to the imperative of personalization, to the most compelling campaigns of 2018 and the impact of the #MeToo movement—we bring you all the…

content marketing

Navigating the Next Phase of Content Marketing

|  by Patty Odell

Walgreens, American Express and the YMCA share campaign details and candid insights on the new era of content marketing—what works, what doesn’t and what’s next. Plus, six tips for writing content with impact.

influencer marketing 2.0

Influencer Marketing 2.0

|  by Patty Odell

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.

Masters of Measurement

|  by webdesign

Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns.

Masters of Measurement Header Image

View From The Top

|  by webdesign

What’s on the average CMOs mind? A simpler question might be what isn’t on a typical CMO’s mind. In the 2018 Chief Marketer CMO Roundtable, we talk with 20 leading CMOs from top brands like Citi, Bacardi, Grant Thornton, Bank of America and more to uncover the trends to watch.

Smells Like B2B Team Spirit

|  by webdesign

Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why then does it often feel like they’re at odds with each other and not even playing the same game, let alone playing on the same team?

Future CMOs

|  by webdesign

Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.

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Chief Marketer Videos

by Patty Odell

Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

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CHIEF MARKETER 200