CONSUMER-MARKETING | TECHNOLOGY

Been spritzed at Macy's lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.

Amazon Go is a game-changer for retail overall. Here's why this model, which skips store checkout lines via a smartphone app, will work.

Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.

Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.

This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.

As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.

Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you'll find here.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.