CONSUMER-MARKETING | TECHNOLOGY

Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.

The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.

Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.

McDonald’s has a new invention, the J-straw, to enhance the consumption experience of its layered Shamrock Shakes—just in time for St. Patty's Day.

Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.

KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.

As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.

Pizza Hut ran its own “Squares Pick’em” digital game on Yahoo Sports that let football fans play along with the Big Game yesterday.