Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.
A look back at our recent conversations with CMOs making waves in the industry.
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
Click here to view the 2023 winners!