Solutions for Marketers Using a Zero-Based Budgeting Approach
Nielsen looks at the challenges and opportunities of zero-based budgeting.
Nielsen looks at the challenges and opportunities of zero-based budgeting.
Brand marketers discuss the challenges and opportunities top of mind in 2020.
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
A sound data management strategy is critical as the landscape becomes more complex.
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.
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